Information Story

VISUAL STORYTELLING AT THE WORLD BANK

On visual storytelling.

Those sophisticated yet complicated data analyses from our economists have great potential to become powerful visual stories to reach wider audiences.

Effective visual storytelling endeavors to deliver the essence of messages from The World Bank to end poverty across various digital platforms.

Data Visual

CLIENT / THE WORLD BANK

This project looks at the complex data presented by economists at The World Bank and translates them into digestive visuals. In order to make these visual information more accessible, Visual Data is developed for users at the organization to better search and share resources.

Interactive data experience.

Highly interactive and sharable visual information can achieve a greater impact across various digital social platforms.

My philosophy.

To design a piece of appealing information is like organizing an appetizing bento box.

The essence.

A powerful visual information story is able to pass the energy onto its audiences, deliver the rhythm of its message, and multiply its voice on different social spaces.

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Campbell's / Digital Storytelling

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Aecom Social Media Kit