Hybrid Digital-Physical Experience
INTERACTIVE BRAND COMMUNICATION AT AECOM
On digital connectivity.
Growing and evolving user behaviors are generating more data in the cloud. Social media plays an increasingly vital role in commodifying information through the cloud, therefore monetizing personal data and social data.
A universal social media strategy can hardly cater for the disruptive digital world. An innovative company or organization ought to develop its own social media ecosystem to embrace the complexity of digital connectivity.
Industry & digital voice.
CLIENT / AECOM
This project takes AECOM’s brand communication to the streets of New York City through LinkNYC – a free public communications network device. It explores experimental methods to engage pedestrians to interact with ongoing developments in various neighborhoods. These interactivities let users partake in hybrid digital-physical to experience physical surroundings and the virtual world.
Interactive data experience.
Highly interactive and sharable visual information can achieve a greater impact across various digital social platforms.
My philosophy.
Our digital endeavor within social construction/deconstruction is to challenge traditional patterns for acquiring knowledges.
Social dots.
In this postmodern digital world, social contents, whether disposable or sustainable, are seeking ways to connect their audiences in contexts and within current socio-economic phenomenon — structure and deconstruction.