Social Business
DIGITAL PLATFORM AT INTERCONTINENTAL HOTELS GROUP (IHG)
On social business.
From ideas to prototyped products/services, then to a fully functional business reality, every business is striving to embrace social experience — ‘social seating’ from airlines, ‘social coffee’ from dating sites, ‘social classes’ from e-learning websites, and more.
The service industry is no exception to the digitization of social business. As a leading player in the hospitality industry, InterContinental Hotels Group (IHG) is always looking for innovative ways to upgrade staying experience for business travellers.
Check in with IHG digital platform
CLIENT / INTERCONTINENTAL HOTELS GROUP (IHG)
This project develops a digital application platform for IHG themed Check in with IHG. This platform is designed to elevate traveling experience for both pleasure and business purposes.
The digital concierge service considers every detail regarding your hotel stay experience. The IHG club network provides advanced functionalities for your professional network experience. Furthermore, the rewards grogram offers more ways to earn and spend your points.
On-the-go network tools.
Digital on-the-go network tools provide users more privacy and personalized services, build an experience culture by making everyone part of a greater business circle, and consider every detail of their digital experience.
My philosophy.
Designing a memorable experience and measuring satisfaction should be a dual process in the development of experience design.
Smart experience.
Digital tools are good at conveying and translating our desires, while as consumers we are the observers that can explore the intuitiveness of smarter user experience.