Cross-platform Experience
FUELING THE FUTURE WEBSITE AT AMERICAN GAS ASSOCIATION
On digital storytelling.
Living within the diversified digital cultural milieus, every individual, brand, organization, or government strives to voice its own identity in order to reinforce its social assets.
An engaging digital story builds a sustainable interconnection between the core of each identity and the virtual user ground through focused devices, platforms and environments.
Fueling the Future digital experience.
CLIENT / AMERICAN GAS ASSOCIATION
This project explores ways to tell the story of the initiative at American Gas Association—Fueling the Future. We first developed an interactive web experience to be educational and fun, we then took the experimental experience to interactive screens at bus shelters in Washington, DC.
The power of sharing.
The sharable quality of any consumable information empowers our users to actively engage in everyday issues.
My philosophy.
Even the most serious subject matter can be deconstructed into various interesting elements through thoughtful design.
The message.
To tell a cohesive and convincing story on a digital platform is to accurately present the facts, sensibly aver the reasons, and cleverly demonstrate the logic behind them.